The Content Experience Framework arms marketers with a scalable approach to creating personalized content experiences for any stage.

Unlike content marketing, content experience takes into account how people consume and interact with your content, not just the words on the page.

Whether you have a content experience platform to help you do it, or you manage it with separate tools and serious hacking skills.

The first step in building content experiences is to take stock of all the content you have. As marketers, we generate a lot of content—videos.

Your customers live in a world of Spotify and Netflix. The expectation of personalized content experiences has been set B2B marketers.